Assolombarda - the association of
companies operating in the Metropolitan City of Milan and in the
provinces of Lodi, Monza and Brianza, Pavia - and the Italian
Pavilion have signed an agreement of understanding and
collaboration that will consolidate Assolombarda's role as an
institutional partner of Italy at Expo 2025 Osaka.
On this occasion, the tender procedures for sponsorships that
will enable companies to actively take part in the production
and management of Italy's participation at the Universal
Exposition, was presented.
Expo 2025 Osaka will take place in Japan from April 13 to
October 13, 2025.
Assolombarda, therefore, continues to follow the line adopted
since 2015 for the Universal Exposition in Milan, joining the
further Expos in order to encourage the internationalization of
Italian businesses enterprises partaking - as will happen in
Osaka - to the representation of the "Italian System" in the
world, thanks to the contribution offered by its network of
companies already projected onto global markets.
The protocol was signed by Alessandro Spada, President of
Assolombarda, and Mario Vattani, General Commissioner for Italy
at Expo 2025 Osaka.
"Expo 2025 Osaka will be an opportunity to consolidate the
political bond between our country and Japan. A way to
strengthen the already important economic trade - which exceeds
today 13 billion euros - through partnerships in some strategic
sectors of mutual interest, for example, the common
manufacturing vocation," said Alessandro Spada, President of
Assolombarda. "Universal Exhibitions represent a unique
opportunity for doing business and networking, which focus on
innovation and culture exchanges for growth. Furthermore, due to
its demographic structure, Japan society is very close to ours.
It will be of extreme interest to bring the experience launched
with Assolombarda's Silver Economy Network, with strategic
projects on production, consumption and orientation towards the
Longevity Revolution. The theme of Expo 2025 Osaka, "Designing
future society for our lives", entail focusing on the profound
paradigm shift by a social, but also environmental and
economical point of view. Just think about artificial
intelligence, which is at the center of the ongoing fifth
industrial revolution, and all the social changes that derive
from the use of this technology. An enormous challenge in which
businesses play a significant role".
"The Italian Pavilion designed by the architect Mario Cucinella
is a modern reinterpretation of the Ideal City of the
Renaissance. It starts out from the key values of our culture,
concepts such as the Square, the Garden, and the Theatre, places
for meetings between people and creativity" continued Mario
Vattani, Commissioner General for Italy at Expo 2025 Osaka.
"The theme of Expo 2025 Osaka - Designing Future Society for Our
Lives - invites us to think about the value of the community.
Our concept is "Art Regenerates Life" and in the permanent
exhibition as well as in the thematic events of our pavilion the
value of the Silver Economy will have an important role. With
Japan we share challenges such as the demographic winter, but
these are also new frontiers with strong economic potential, to
redesign the reality in which we live. The over-65s are now
almost a quarter of the Italian population and the Silver
Economy is worth almost 20% of our GDP. Expo 2025 Osaka will be
an important opportunity to give space to this part of our
economy, make it better known and increase the projection of our
economic system towards Asia".
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